Skinny Girl Margarita
Skinny Girl Margarita mix has seen a surge of success in such a short amount of time. Many people are left wondering, how did Bethenny Frankel do it? If you think about it, it really is no surprise considering her multiple television shows and best-selling book. What started off as a simple bar conversation over drinks with a girlfriend has turned into a multi-million-dollar brand. In March of 2011, Beam Global Spirits & Wine purchased Skinnygirl for a reported $120 million.
The History Behind Bethenny Frankel & Her Cocktail Empire
Whether you know this or not, Bethenny’s career has been focused around entertainment as early as 1994. After various appearances in films and television shows she turned towards her passion, cooking. Attending the Natural Gourmet Culinary Institute in New York city, she made it her goal to not only become a chef, but an entrepreneurial chef.
Soon after graduating, BethennyBakes was formed where she sold dairy free baked goods. After a few years of success catering to private clients and the likes, Skinny Girl Margarita was born and she hasn’t looked back since.
Apart from success in various businesses, she has made numerous appearances on popular networks for the following TV shows:
- The Apprentice: Martha Stewart
- The Real Housewives of New York City
- Bethenny Getting Married?
- Bethenny Ever After
Perhaps this is a huge contributing factor to the rapid launch of Skinny Girl Margarita. With millions of viewers nationwide, it’s no wonder her products are flying off the shelves. But the question a lot of us are asking ourselves is this: Is her low calorie cocktail really worth it? Besides being a more healthy decision, does the taste reinforce the brand?
Low Calorie, Great Taste
Being a premium product, it sure is easy to mix and serve. With as little as 100 calories per 4 ounce serving it’s certain to not bust your waistline or even your budget. Sure, the product is mainly purchased and consumed by women but just recently it’s become apparent that it’s just as big a hit with men!
Thanks to her numerous reality TV shows and book, the target audience has always been towards 30 to 40 year old successful women. But, as these women’s husbands and boyfriends reach for a sip of that tasty margarita, they are soon as hooked as their counterparts are. No artificial sweeteners here and only the best ingredients that can be found. It’s no wonder the drink mix has lived to it’s potential.
What really sells the product and keeps customers coming back is the brand. Marketed as affordable and healthy, it makes Skinnygirl cocktails the perfect choice for a light, refreshing margarita mix.
The Future of Skinnygirl Cocktails
Knowing that Skinny Girl Margarita was purchased just recently, we can expect some pretty significant changes coming our way. For one thing, the reach will be ten-fold what it is now. If Bethenny thought she had a problem reaching all of the United States before, she can certainly think again. Not only will cocktail mix be available throughout the US, you can expect to see it hitting the shelves across Australia, Canada and Europe very shortly. In fact, it may be difficult finding a place that doesn’t carry this product.